Fundraising is a marathon of small, disciplined moves.
The "Moves Management" method has been the gold standard in major gifts fundraising for decades. Donor Moves brings it to small nonprofits for the first time.
Watch the 32-second overview
What is a "Move"?
A Move is any intentional interaction with a donor that is designed to advance the relationship — a call, a coffee, an email, a site visit, a proposal. Every Move is logged, dated, and linked to the next step.
The Rule of One
Every donor in your database must have one next step and one due date at all times. If you don't know what you're doing next with a donor, that relationship is stalling.
The 5-Stage Pipeline
Each stage has a probability weight — the likelihood a gift will materialize from that stage.
A name in your database. You've identified someone with potential connection to your mission — perhaps a board referral, event attendee, or community contact. No relationship has been established yet.
You've had initial contact. A first conversation, a coffee, an event introduction. You're determining whether this person has the capacity and affinity to become a meaningful donor.
You're building the relationship. Multiple touchpoints — tours, impact updates, personal conversations about your work. The donor is learning to trust your organization before any ask is made.
You've made the ask. A specific dollar amount for a specific purpose was proposed. The donor is considering it — they haven't yet said yes or no.
The gift has been made. Now the real work begins: acknowledging it properly, reporting on impact, and setting up the next cycle. Donors who feel their gift mattered give again — and give more.
Full stage history, always visible.
Every time a donor moves to a new stage, it's recorded automatically. You always know how long they've been at each stage and what prompted the progression.
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